“We received daily and weekly updates with photos, details, and more. I can’t be more happy with their work and I recommend them with a 10 star review.” – Andy S.

Ashton Group started with Joe and a pickup, a lawnmower and a few shovels in 2003. Since then we have grown to include swimming pools, spas, hot tubs, pergolas, hardscaping, patios, outdoor kitchens, fire features, water features and so much more!

Joe Ashton moved the business to Rehoboth Beach in 2015 to realize his own lifelong dream of living at the beach. After establishing his home, he opened our one of a kind design studio to make it easy for our clients to visualize their projects. With over 15 years of experience we want to design and create a space that will enrich your life.

Throughout the years, our team has grown to include Jose Hernandez, our on-site construction supervisor, Brian Hess, our Pool Superintendent, Nicole Bailey, our business development manager and our new office assistant, Brianne. Our team is on site or never more than a call or an email away.

Delaware’s Only Certified Pool Builder!

Ashton Group at the Beach is a member of the Association of Pool and Spa Professionals and has received their certification as a certified building professional. This designation is held by an elite subset of pool and spa builders in the country who have met all of the program requirements and continue to advance their knowledge by participating in ongoing industry continuing education as a requirement of re-certification.


To qualify, applicants must have more than five years of work experience in their field. Most APSP Certified Professionals hold many more than five years of experience.


Each APSP Certified Professional has passed a rigorous exam and demonstrated a mastery of topics that include regulations, permitting, building codes, planning, mechanical drawings, excavation, hydraulics, insurance, filtration systems, solar and other heating technologies, electrical issues and code requirements, decks, finishes, cleaning systems, chemicals, and safety and hazardous waste.


APSP Certified Professionals fulfill continuing education requirements to stay current on the latest technological advances, industry developments, and business trends.

Ethical Practice

APSP Certified Professionals pledge to uphold APSP’s Code of Ethics and comply with the highest business standards and practices, on topics that range from health, safety and public welfare to contracts and product pricing.

Our Team

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