“We received daily and weekly updates with photos, details, and more. I can’t be more happy with their work and I recommend them with a 10 star review.” – Andy S.

Ashton Group started with Joe and a pickup, a lawnmower and a few shovels in 2003. Since then we have grown to include swimming pools, spas, hot tubs, pergolas, hardscaping, patios, outdoor kitchens, fire features, water features and so much more!

Joe Ashton moved the business to Rehoboth Beach in 2015 to realize his own lifelong dream of living at the beach. After establishing his home, he opened our one of a kind design studio to make it easy for our clients to visualize their projects. With over 15 years of experience we want to design and create a space that will enrich your life.

Throughout the years, our team has grown to include Jose Hernandez, our on-site hardscape supervisor who has worked with Joe for over 13 years. Nicole Bailey Ashton manages material selections, customer service, and the accounting. Brian Balbo is our operations director who works to ensure we stay on schedule and hit all of your milestones. Scott Baily is our pool construction manager and expert service man. Bri runs the office and manages all of the orders. Our team is on site or never more than a call or an email away.

Member, Master Pools Guild Association

The Master Pool Guild is a network of just over 100 elite custom residential and commercial pool builders from across the globe. The Guild is the ONLY exclusive, invitation only group of its kind in the pool industry. Our builders are meticulously hand chosen because of their innovative design style, professionalism, superior construction quality, scrupulous attention to detail and their ability to foster great relationships with their customers, contractors, and vendors. They truly are the best of the best!

Delaware’s Only Certified Pool Builder!

Ashton Group at the Beach is a member of the Association of Pool and Spa Professionals and has received their certification as a certified building professional. This designation is held by an elite subset of pool and spa builders in the country who have met all of the program requirements and continue to advance their knowledge by participating in ongoing industry continuing education as a requirement of re-certification.


To qualify, applicants must have more than five years of work experience in their field. Most APSP Certified Professionals hold many more than five years of experience.


Each APSP Certified Professional has passed a rigorous exam and demonstrated a mastery of topics that include regulations, permitting, building codes, planning, mechanical drawings, excavation, hydraulics, insurance, filtration systems, solar and other heating technologies, electrical issues and code requirements, decks, finishes, cleaning systems, chemicals, and safety and hazardous waste.


APSP Certified Professionals fulfill continuing education requirements to stay current on the latest technological advances, industry developments, and business trends.

Ethical Practice

APSP Certified Professionals pledge to uphold APSP’s Code of Ethics and comply with the highest business standards and practices, on topics that range from health, safety and public welfare to contracts and product pricing.

Our Team

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